Factor-contrast wireframes
Reader
A designer or engineer facing too many possible page compositions for one job.
Primary job
Compare enough options to see which factors matter, freeze those factors, and hand a tighter brief to write → compose → craft.
Composition thesis
One frozen claim and action in four options. Vary placement, evidence, density, and navigation scent — never invent a second identity.
Protected constraints
- Local design-system primitives only.
- Same copy across options.
- Human names the deciding factor; agents do not declare a visual winner.
Observable proof
A reader can name which factor changed judgment and what to freeze next.
Source inspiration
Contrast factors (not one-shot winners) after Ryan Singer / Bob Moesta orthogonal arrays: enough options to clarify which variables matter, then freeze and tighten.