Marketing
Analysis | Diagrams | Innovators
How will you stand out when the digital world is awash in content?
The endgame is for AI to understand your intentions and prompt you for your best possible decision by understanding desired outcomes. The critical question is, how much free will will humans have in shaping their intentions.
Not Your Models, Not Your Mind! Decentralized AI Matters!
Overview
Make meaningful progress by broadening horizons, deepening insights and strengthening connections.
Principles, Platform (Tools, Tech and Assets), Playbook (Protocols and Process), Performance (Outcomes)
- Principles: Essentials of Marketing
- Platform: Tools, Tech and Assets
- Playbook: To retain and attract customer attention
- Performance: Quantifiable outcomes to measure quality of performance
When the online world becomes dominated by AI Beings, proof of real connection with real communities will matters most.
Diagrams | Matrices | Thinkers
Team
How do you buidl the world's greatest marketing team?
| Position | Agent | Tools |
|---|---|---|
| Chief Marketing Officer | ||
| Marketing Strategist | ||
| Copywriting Editor | Perplexity | |
| Creative | ||
| Community Manager | ||
| Email Marketer | ||
| Product Marketing | Perplexity | |
| SEO Specialist | ||
| Social Media Manager | ||
| Podcast Producer | ||
| Video Producer |
Performance
KPIs and Benchmarks
| Metric | Benchmark |
|---|---|
| Return on Investment (ROI) | A positive ROI is generally considered good. However, a higher ROI means that the marketing efforts are more effective in generating income relative to cost. |
| Customer Acquisition Cost (CAC) | This varies by industry and business model, but lower is generally better. For SaaS businesses, a common benchmark is that CAC should be recovered in less than 12 months of revenue from a new customer. |
| Customer Lifetime Value (CLTV) | In general, your CLTV should be at least 3 times your CAC for a viable business model. |
| Conversion Rate | The average landing page conversion rate across industries is around 2.35%, but the top 25% are converting at 5.31% or higher. |
| Lead Generation | The volume of leads generated isn't as important as the quality or conversion rate of leads. However, you should aim to have a steady influx of new leads to keep your sales pipeline healthy. |
| Traffic-to-Lead Ratio (Visit-to-Lead) | This can vary widely, but a rate around 2-5% is often seen as average. |
| Lead-to-Customer Ratio | A good lead-to-customer ratio also varies greatly by industry, but a rate around 20% is often seen as average. |
| Organic Traffic | This is dependent on the competitiveness of your industry and SEO efforts, but an increasing trend in organic traffic over time is usually a good sign. |
| Social Media Engagement | On Facebook, for example, an engagement rate of over 1% is generally considered to be good. |
| Email Marketing Performance Metrics | Average open rates are generally in the 15-25% range, while click-through rates average around 2.5%. |
| Brand Awareness | This is hard to quantify, but you can look at metrics like direct website traffic, branded search volume, or social media mentions as proxies. |
Playbook
Key procedures and processes in a performant marketing playbook.
| LD | Job to be Done | Primary Output | Frequency | Avg. Hours | Impact | Agents |
|---|---|---|---|---|---|---|
| MR | Marketing Strategy | Marketing Strategy Document | ||||
| MR | Competitor Analysis | Competitive positioning report | Monthly | 8-12 | Medium | |
| MR | Market Trend Analysis | Trend report with opportunity sizing | Monthly | 10-15 | High | |
| MR | Customer Persona Development | Detailed persona profiles | Quarterly | 15-20 | High | |
| CP | Thought Leadership Content Creation | 1,200-word article | Weekly | 4-6 | Medium | |
| CP | SEO Content Production | Keyword-optimized article | Weekly | 3-5 | High | |
| CP | Short-form Video Creation | 30-90 second video | Daily | 2-3 | High | |
| CP | Content Repurposing | 5-7 derivatives from 1 asset | Daily | 1-2 | Medium | |
| CD | Multi-platform Content Distribution | Content posted across channels | Daily | 1-2 | Medium | |
| CD | Email Campaign Creation | Email campaign | Weekly | 3-4 | Medium | |
| CD | Paid Media Campaign Setup | Campaign structure and creative | Weekly | 4-6 | Medium | |
| GA | Growth Loop Modelling | Quantitative growth model | Quarterly | 15-20 | High | |
| GA | A/B Test Design | Test hypothesis and implementation plan | Weekly | 3-5 | High | |
| GA | Retention Analysis | Cohort analysis report | Weekly | 4-6 | High | |
| GA | Activation Optimization | Onboarding flow improvements | Bi-weekly | 6-8 | High | |
| GA | Experiment Analysis | Results report with recommendations | Weekly | 3-4 | High | |
| CM | Community Content Moderation | Moderated content feed | Daily | 2-3 | Medium | |
| CM | Community Engagement | Responses to community posts | Daily | 2-3 | Medium | |
| CM | User-Generated Content Curation | Curated UGC gallery | Weekly | 3-4 | High | |
| CM | Landing Page Development | |||||
| CM | Token Reward Distribution | Reward distribution report | Weekly | 2-3 | Medium | |
| CM | Marketing Podcast | |||||
| AI | Prompt Library Management | Updated prompt library | Weekly | 2-3 | Medium | |
| AI | AI Agent Development | Model performance report | Monthly | 8-10 | Medium | |
| AI | AI Agents Orchestration | Agent workflow configuration | Weekly | 4-6 | High | |
| PM | Strategy ROI Analysis | ROI report by channel/campaign | Weekly | 3-4 | Medium | |
| PM | Performance Dashboard Development | Interactive dashboard | Weekly | 2-3 | Medium | |
| PM | Marketing Attribution Analysis | Attribution model report | Monthly | 6-8 | High | |
| PM | Forecasting | Growth forecast | Monthly | 4-6 | High | |
| MO | Tech Stack Integration | Integration documentation | Quarterly | 10-15 | Medium | |
| MO | Workflow Documentation | Process documentation | Monthly | 4-6 | Medium | |
| MO | Resource Task Management | Resource allocation plan | Monthly | 3-4 | Medium | |
| MO | Knowledge Management | Updated knowledge base | Weekly | 3-4 | High | |
| CT | Web3 Playbook Review | |||||
| CT | Blink Implementation | Working transaction Blink | Bi-weekly | 8-10 | High | |
| CT | Token Economy Design | Tokenomics model | Quarterly | 20-30 | High | |
| CT | Crypto Payment Integration | Payment gateway implementation | Quarterly | 15-20 | Medium |
Marketing Playbook Analysis Workbook
- Job to be Done Analysis of pain points and desired outcomes |
- Primary Output Tangible output of objective value or source of truth |
- Frequency
- Avg. Hours
- Potential
- Priority
- KPIs
- Toolkit
Platform
What do you need in the perfect marketing stack? What do you need to buy and what should you build first?
| ROLE - PRODUCT SEGMENT | JOB DESC | REQS | PRODUCT/AGENT | OSS |
|---|---|---|---|---|
| AI Sales Chat | (Sales) | ?/5 | ||
| Advertising Technology | ?/5 | |||
| Affiliate & Influencer | ?/5 | |||
| Analytics and Tracking | Tracking traffic and conversions | ?/5 | Google Analytics, Meta Pixel | |
| Community Building & Engagement | (Customer Success) | ?/5 | Discord, tribe.so, circle.so, mighty networks, Slack | |
| Content Management (Planning & Delivery) | ?/5 | |||
| Copywriter | ?/5 | jenni.ai, copy.ai, anyword | ||
| Customer Relationship Management | (Sales, Customer Success) | ?/5 | ||
| Customer Success | (Customer Success) | ?/5 | ||
| Direct Mail | Mailbox | ?/5 | ||
| DePIN | Data at the Edge | ?/5 | 375ai | |
| Email Marketing | Email campaigns | ?/5 | Mailchimp, Beehiiv, Substack, Convertkit, Constant Contact | |
| Games and Quests | ?/5 | |||
| Graphic Design - Brand Management | ?/5 | |||
| Graphic Design - General | High quality graphical images | ?/5 | Canva | |
| Growth hacker | ?/5 | mutinyha, growthbook, voyantis, phlanx, viral-loops | ||
| Influencer Marketing | Find and manage influencer partnerships | ?/5 | (Kaito) AspireIQ, Upfluence | |
| Link Shortening and Encoding | ?/5 | Dub, Bitly | ||
| Loyalty and Rewards | ?/5 | |||
| Marketing Automation | Automating marketing processes | ?/5 | ActiveCampaign, Marketo | |
| Marketing Strategy | ?/5 | semrush, ahrefs, moz | ||
| Meme Builder | ?/5 | |||
| Podcast Producer | ?/5 | synthesia, riverside, descript | ||
| Project Management | ?/5 | |||
| Sales Pipeline (Lead Generation) | ?/5 | |||
| SEO Strategy | ?/5 | surfer, clearscope, marketmuse | ||
| SMS Marketing | ?/5 | |||
| Social Media Management | Scheduling posts across platforms | ?/5 | Buffer, Zaap | |
| Survey Tools | Gathering customer feedback | ?/5 | SurveyMonkey, Typeform | |
| Video Production | ?/5 | |||
| Video Producer | ?/5 | runway, descript, veed | ||
| Video Producer (Faceless) | ?/5 | revid, pictory, vidyo.ai | ||
| Website and Landing Pages | Convert interest into action | ?/5 |
Meta:
- ROLES: Marketing department team
- REQS: How well are requirements captured to drive decision making?
- BVF: Product with the Best Value Fit
- OSS: Open Source Software
Opportunity
Data at the Edge, customization through AI.
- A2A: Agent 2 Agent
- ACP: Agent Commerce Protocol
- MCP: Model Context Protocol
- PCP: Proof of Creativity
- IMP: Intercognitive Machine Protocol
Follow
- X List of Marketers
- X List of Marketing Tech
- Marketing Against The Grain
- Boring Marketer
- Luca Netz
- Seth Godin
- TPan