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Deliver Value

Get into position to create and distribute value with as much pricing power as possible.

Every participant in an organisation should be crystal clear on how the organisation delivers value and how their contribution impacts that cause.

Operations

Focus as much time as possible on unique processes that differentiate you from the competition.

FunctionProcessIntentPlatformProtocolsPeopleAI Agents
ProductResearch-----
ProductDevelopment-----
MarketingIdeal Customer-----
MarketingCompetitor Analysis-----
MarketingPricing-----
MarketingContent Strategy-----
MarketingPublicity-----
MarketingEmail Strategy-----
MarketingDigital Assets-----
SalesValidation-----
SalesDistribution-----
SalesConversion-----
Customer SuccessOnboarding-----
Customer SuccessJourney Support-----
Customer SuccessOffboarding-----

Sales vs Marketing

Complex B2B sales for expensive products require a sales force, while marketing drives sales for inexpensive consumer goods

Checklist

Checklist to identify processes that are are primary business function.

  • The development or creation of the final product or service
  • The marketing of the above product or service
  • Customer onboarding and post sales support

Any sub-processes that are linked directly to your end product. Storage of product to sell is an example.