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Checklist | SOPS | Mind Map | Trends

Great marketing wraps truth with humour.

Engineering will eat marketing.

Digital pollution will drive people towards real world interaction because genuine human connection matters most


Leverage the best tools, to create the best processes that deliver the best outcomes, with optimal teamwork.

flow of energy from inspiration to being
  1. Tools
  2. Processes
  3. Outcomes
  4. Teamwork
  5. Platform


First Principles

Are you distribution constrained or product constrained? If product constrained, build a better product first.

Empathise with the journey people are on and the challenges they must negotiate to continue in their flow of progress.

  • Trigger helpful decisions: Help people do the right thing, in the right way, at the right place and time.
  • Master Memes: The strongest brands compete on emotion.
  • Align incentives: with desired behaviours
  • Problem Identification: Focus on solving a core problem.
  • Distribution: Don't make something you don't know how to distribute.
  • 10x your value proposition: Valuable offers lead to successful marketing strategy.
  • Clarity of Intent: Clear Goals, Clear Deliverables, Clear Outcomes, Clear Accountability.
  • Job to be Done: Customer centricity is crucial for marketing success
  • Reaction and Inception: Give customers what they want AND educate them why they must have what they don't yet know they need.
  • Value Time and Attention: Deliver Value, Simplify Messaing. Repeat. Do that constantly.
  • Have fun: Great marketing has truth wrapped in humour which comes from inspiration and creativity

Crypto Incentives

Crypto is branding and culture, crypto wallets are cookies on steroids.

Show me the incentive I will show you the outcome. Charlie Munger