Franchise Business Model
The franchise business model scales a proven operating system by licensing it to independent operators, combining brand consistency with distributed execution.
Franchise
Licensing a proven business system to independent operators with brand, processes, and support
Franchise + Property
The McDonald's model - combining real estate investment with franchise operations
Context
- depends-on Business Models — the broader model landscape the franchise pattern sits within
- pairs-with Business Model: Vertical Integration — a contrasting strategy where one entity owns all stages rather than licensing them
- pairs-with Business Model: SaaS Revenue — a digital analogue that licenses software rather than an operating system