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Nike

swoosh.nike metaverse marketing and NFT trading.

Values

  1. Our business is change.
  2. We're on the offense. All the time.
  3. Perfect results count -- not a perfect process. Break the rules: fight the law.
  4. This is as much about battle as about business.
  5. Assume nothing.
  • Make sure people keep their promises.
  • Push yourselves, push others.
  • Stretch the possible.
  1. Live off the land.
  2. Your job isn't done until the job is done.
  3. Dangers
  • Bureaucracy
  • Personal ambition
  • Energy takers vs energy givers
  • Knowing our weaknesses
  • Don't get things on a platter
  1. It won't be pretty.
  2. If we do the right things, we'll make money damn near automatic.

Context

engineering

Questions

What is the most important question this topic raises that current discourse tends to avoid or understate?

  • Which assumption in the standard framing of this topic is most likely to be wrong in a 5-year horizon?
  • How does the DePIN or agent-native lens change what matters most about this topic?
  • Which first principle, if violated, would make the analysis of this topic fundamentally incorrect?