Leverage
How do you amplify your output without corresponding increases in effort?
Perceive: What Is Leverage?
The ability to amplify your output without corresponding increases in effort. The most successful people of any era are not those who work the hardest but those who use leverage most effectively.
Force Multipliers
Agency: What are the most important forces to be capable of leveraging?
- Proprietary Data expertly combined with Compute Power
- Standards: Standards are a magical thing, cutting across both atoms and bits.
- Thought Energy (Expertise) / AI Agents: All that we are is a state of mind.
- Stories (Narratives): Form beliefs and influence behaviour.
- Financial Capital: The ability to ride through the storm, whilst seizing opportunities as they arise.
- Technology: The organisation that is not using a tool that it needs is already paying for it.
- Physical (Skilled) Labour / Robotics: The ability to enact physical changes of state.
- Products (Digital, Physical, Phygital): Produce products at optimum cost, fair value and maximum distribution.
- Trusted Connections: Life is a social game.
- Systems that sell.
Question: Why Does Leverage Matter?
danger
Leverage amplifies both gains and losses. Good judgment is critical when applying it.
Memes and Narratives
The most powerful form of leverage. Strong storytelling is foundational to the capability to generate leverage.

Everyone feels the call to adventure. Sell stories that others want to take part in and retell—you are on the path to infinite leverage.
Drawings, Memes, and Journeys of Discovery.