2. Order-to-Cash
What this flow tells you
Whether the commercial promise turns into money in the bank, on time, at the agreed margin. Order-to-cash is the circulatory system — every other flow either feeds it or is fed by it.
Data sources
- Quote and contract data — terms, pricing, discounts, commitments, SLAs, validity windows
- Subscription events (SaaS) — start, renew, upgrade, downgrade, cancel, reactivate, dunning state
- Orders and fulfilment — order lines, promised dates, provisioning/activation status, delivery confirmations
- Invoicing and collections — invoice issued, paid, overdue, write-off, refund, chargeback
- Payment events — card success, card failure, ACH return, stablecoin settlement, refund processed
Decision gates
- Approve or hold quote — credit check, discount authority, ICP fit. Owner: deal desk OR rules engine.
- Provision or block fulfilment — gated on payment success or contractual commitment. Owner: billing system.
- Dunning vs write-off — at N days overdue, route to collections; at M days, write off. Owner: finance ops.
- Refund authorisation — within policy → auto-issue; out of policy → human approval. Owner: support + finance.
AI capabilities required
- Decision — rules-based quote-to-order; risk-scored credit; subscription lifecycle classification.
- Action — issue invoice, post payment, send dunning sequence, process refund.
- Memory — full subscription history per account; deferred revenue schedule per contract.
- Escalation — exception handling: failed payments after N retries, large refund requests, churn-risk signals.
Crypto-rail instruments
- AP2 subscriptions — verifiable credential authorising recurring agent-initiated payments; replaces brittle card-on-file with cryptographic mandate.
- x402 micropayments — agent-to-service settlement per request; turns usage metering into atomic billing.
- Stablecoin settlement — cross-border invoice in USDC removes FX friction and 3-day settlement lag.
- Smart-contract escrow — milestone-gated payments for engagements with delivery obligations; funds release on attested completion.
- On-chain invoice — immutable timestamp, transferable, programmable; collateralisable for working capital.
Gauge
Days Sales Outstanding (DSO), trailing 30 days. SaaS variant: net-revenue retention combined with payment-failure recovery rate. One number per business model.
Kill signal
Invoice-to-cash > 60 days on average OR > 5% revenue leakage in dunning over a month. Either signals a broken collection loop and a working-capital squeeze ahead.
Skill coverage
Shipped: offer-design — packaged offer with anchor, guarantee, CTA. proposal-writer — proposal from constraint map + ROI model. gl-recon — GL reconciliation including on-chain transactions.
Green-field: AP2-aware subscription manager (composite chain: intent → quote → mandate → invoice → settlement); smart-contract escrow runner for milestone engagements; dunning agent that adapts retry cadence per customer cohort.
Full matrix: skills-matrix.
Upstream / downstream
- Upstream: Customer Intent (qualified leads become opportunities); Procure-to-Pay (delivery dependencies feed promise dates).
- Downstream: Operational Execution (orders trigger work); Financial Performance (cash events post to ledger); Meta-Flow (conversion + retention telemetry).
5P slice
5P inspection: Principles (every cent traceable), Performance (DSO + payment success rate), Platform (CRM + billing + payment gateway + wallet stack), Process (quote → contract → invoice → settle → reconcile), Players (sales + finance + support + AI agent on decision and action).