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The Leader is the one that knows what to do next.

Leaders paint pictures for others to see and believe in. First paint the pictures in your mind then use attention to intention to manifest their reality


To create a dynasty you must paint pictures that resonate with destiny

Leaders create leaders. Give people a good reputation to up to! Be specific of the job done well when giving praise.

The measure of a person is what they do with power - Plato


On a mission with vision.

Leaders sell the stories that shape how we interpret the world.

Paint a vision to sell the mission.

  • A leader has to know themselves before the can lead others
  • Can recognise the greatest strengths and capabilities in others


Constantly refine the answer to, Where are we going?

Create a clear vision of what success will look and feel like.

Help each individual see how they will get there and why they are valued.


Pictures have to be aspirational and clear in your head, because you have to see success before you commit to action


Constantly refine the answer to, How are we going to get there?

Use a theme or story arc to tie your mission to a narrative

Keep story short sharp with pictures that leave an impression. Pictures that create connections that triggers emotions. Keep update the pictures.


Great leaders tell great stories

Turn Work Into Play

Tom Sawyer and The Fence: Tom must whitewash the fence as a punishment for prior mischief, being young, wished he could play instead.

His friends saw him doing this job and did their best to ridicule him. Most people would bow their heads but Tom spun the situation around. At the end of that day, a dozen boys painted the fence for him, paying for the privilege, while he played.

Work consists of whatever a body is obliged to do. Play consists of whatever a body is not obliged to do. — Mark Twain

How Tom Sawyer switched Perspectives:

Ben Rogers commented about Tom's work. Tom asked, "what work?" and proceeded to paint the fence with careful precision, checking the application of the paint with every stroke of his brush. Ben, curious now, asked why Tom annoyed. Tom replied, "I don't see why I would be, you don't get to do this everyday" showing careful concentration to the task.

Perplexed and completely absorbed Ben couldn't help asking if he could "paint a little". Tom resisted at first, the eventually resisted and agreed to allow Ben the privilege of painting the fence in return for an apple.

Difficult And Important

People won't do good work if they don't think it has value. For a person to value a task, the following must be true:

  1. the work must be difficult enough to challenge the person constantly
  2. the person needs to believe their efforts are important to the big picture

The responsibility to deliver valuable work falls on two kinds of people.

The first, is the leader, that doesn't simply delegate difficult work, but emphasizes its importance first and foremost and sells a story of why the task at hand is important to the big picture.

The other, is the professional that understands and embraces the difficulties entrusted to him and will see the job through, especially when the task is undesirable.

Finally the leader needs to be lavish in their praise for a job well done, recognising the sacrifice and dedication of the professional that could easily have found something more stimulating to do.

Combined, these people make success look easy.

To make any human covet a thing, it is only necessary to make the thing difficult to attain. — Mark Twain

Follow with Conviction

Disagree honestly, but then commit. A leader is secure in themselves to be a good follower.


The leader is the one that knows what to do next.