Persuasion
Walk a mile in another person's shoes.
You can't lead if you can't persuade. You can't persuade if you can't sell a story.
Communication
Persuasion starts with reflective listening
Encourage their dreams, empathise with their failures, allay their fears, investigate their suspicions, guide them to pick a fight with a common enemy.
- Reflect the pain to create empathy
- Agitate to make them wonder, what if and why not?
- Uncover the solution
- Protect egos, make the conceptual solution their idea
- Add value!
Rhetoric
- Ethos
- Pathos
- Logos
- Kairos
- Topos
Ethos
- Credibility
- Trust
- Social-proof
Pathos
- Empathy
- Emotional appeal
- Future vision
Logos
- Make sense
- Facts
- Risk
- Engineering
Kairos
- Timing
- Opportunity
- Demand
Topos
The greatest thing by far is to be a master of metaphor; it is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in the dissimilar. - Aristotle
- Context
- Analogy
- Metaphor