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Persuasion

Walk a mile in another person's shoes.

You can't lead if you can't persuade. You can't persuade if you can't sell a story.

Communication

Persuasion starts with reflective listening

Encourage their dreams, empathise with their failures, allay their fears, investigate their suspicions, guide them to pick a fight with a common enemy.

Rhetoric

  • Ethos
  • Pathos
  • Logos
  • Kairos
  • Topos

Ethos

  • Credibility
  • Trust
  • Social-proof

Pathos

  • Empathy
  • Emotional appeal
  • Future vision

Logos

  • Make sense
  • Facts
  • Risk
  • Engineering

Kairos

  • Timing
  • Opportunity
  • Demand

Topos

The greatest thing by far is to be a master of metaphor; it is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in the dissimilar. - Aristotle

  • Context
  • Analogy
  • Metaphor

Flow

Business

Resources