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Engineers are taking over the world.

Vision without action is a daydream. Action without vision is a nightmare

Build systems that help people fall into a pit of success.

Optimize the flow of good decisions to optimize the flow of value.

Engineer incentive into the Job to be Done.


The job is not done until it is made easier for the next person.

First Principles

When you understand a problem from first principles, opportunities are many, are you create anti-fragile solutions while elminating waste - Pavel Tsatsouline

Deliver the most, with the least, the fastest without negative side effects.

  • Inputs
  • Risks
  • Processes
  • Assets
  • Skills
  • Outcomes
  • Waste
  • Side effects

Simplicity is the ultimate sophistication - Leonardo Da Vinci

Power of Standards

Engineering Standards enables concise communication, concise communication enables the ability to make valuable decisions. Drive standardisation to drive more complex innovation to help scale organisations by:


Stand on the shoulders of Giants.

  • Train employees
  • Deliver quality
  • Deliver on time
  • Drive continuous improvement
  • Think more clearly
  • Prevent firefighting

If you don't have consistent standards to do work to, improvement is guesswork