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Define ratios for what time of thinking is needed to evolve.


Routine is more powerful than willpower and talent

Optimise time schedule to follow processes that return value

Repeatedly following scheduled processes creates habits. The more you follow better processes, the better life becomes.

Event Triggers

Set up a routine to set up triggers to watch future events for predicted outcomes.


  • Where are we going?
  • Why are we going there?
  • Are we on track?
  • Is this the best way to do things?
  • What are we missing?

Time Optimisation

Time is your most valuable resource, don't waste it.

Optimise balance with time to:

  • Think
  • Build
  • Sell
  • Play
  • Rest

Using a scheduling tools to engineer best practice routines for delivering quality results.

How to prepare state of mind best for the subject that requires attention?

  • What time of day?
  • What preparation?
  • How to initialise?

Dependent on growth phase how should time be proportioned between?

Sales && Marketing
Product && Engineering
Financials && Strategy
Human Resources && Operations

Need to identify hours when brain is at the peak capacity for challenging work then lock yourself away without distractions.

Find out when this time starts and ends for you and how best to prepare to hit that zone running.

Around 7:00am to 11:00am. Use Pomodoro to take short breaks to keep sharp.


Don't start your day thinking "What will I do next?" and don't allow external forces such as email or phone calls drive your actions

When it is done, go for a run, take a shower etc and let the subconcious evaluate the Most Valuable Question to take into tomorrow. Remind yourself of that question, last thing before going to bed.


15-5 Weekly Review


Do the the smallest thing, but do it.

Routine = Schedule + Process.

Habit = Practicing a consistent routine mulitple times.

Engineer unavoidable routines to evolve sticky habits.


Everyone has a plan until the get punched in the face - Mike Tyson

You need to practice often and well to make lasting habits.


First we make our habits then our habits make us - John Dryden


  • Sleep: Need to sleep
  • Health: life is not fun if you are not healthy
  • Fun: thats the bonus of
  • Work
    • Deep (meaningful) work that only you can do
    • Collaborative work
    • Process driven work

Starting Deep Work

What is the ideal way to start deep work? Athletes need to warm up their bodies, is their an optimal way to warm up the mind?



Learning to learn quickly is the most valuable skill.

  • What is the best time?
  • How to prepare to focus?
  • How long?

Evolve ritual practices to make knowledge a habit.

  • Find ways to beat system one
  • Make knowledge a habit.

Everybody has a place until they get punched in the face - Mike Tyson

Identify Enemies

Context shifting.

  • Social Media
  • Netflix etc
  • Pointless Meetings
  • Email

See problems

Mental Practice


Recognise what you can and cannot control. You determine your reaction to a crisis. Ignore people dominated by their own negative emotions. Master yourself and aim to be virtous. Learn to move on


  • Daily - Have a theme for each day on the week
  • Weekly - What will make a good week?
  • 6 Week Plan - Strategic implementation review (x2 equals a quarter)
  • Annual
  • 3 years: Define the dream, vision and mission

Monthly Reminders