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Reality Leaves a lot to the imagination. Use questions to create voids for the unconscious intelligence to fill.

Project yourself in the future and reflect on the question you wish you asking yourself now?

  • What is the question everyone is missing?
  • Are you sure of your destination?
  • What is the critical path?
  • Who do you need to meet?
  • What pain are you ignoring?

It is not what you know, but evolving what you should ask

Matrix thinking: the unconscious mind will fill in the gaps in the matrix.

Evening routine

Peak end theory: the unconscious mind will turn over and soak up the last inputs it was given.

Write down your MIQ, Most Insightful Question.

  • Question then stop: No more work inputs after that time
  • Relax and sleep: do something to forget about the question
  • Wake and journal: access subconscious mind
  • Refine the target question:
  • Gap analysis: critical thinking to the gap between the first MIQ and the last MIQ

MIQ Analysis

The greatest value is in analysing the progression of the chain of thought from the initial MIQ until the last MIQ iteration that reflect growth in understanding.

Step back to review the big picture, move snapshots around into a timeline that sells the story.

  • Look for patterns
  • Avoid the temptation to search for a quick fix

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you. - David Ogilvy


Engineer routines for success

Matrix Thinking--
Decision Making--