Skip to main content

Selling

To sell is to persuade. To sell is human.

Persuasion starts with listening

  • Pain: Empathise
  • Agitate: Ask what if?
  • Solution: Make it their idea?

Rhetoric

Ethos

Credibility, Trust, Social-proof

Pathos

Emotional appeal, Empathy, Vision

Logos

Make sense, Facts, Engineering

Kairos

Timing, Opportunity, Demand, Risk

Topos

Context, Analogy, Metaphor

PageNotes
Biases
Storytelling
Decisions

Resources