Storytelling
Words start revolutions
Be authentic
Know how to tell the right story at the right time using the right tools to convey intent a concisely as possible.
The greatest thing by far is to be a master of metaphor; it is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in the dissimilar - Aristotle
Discipline
Creat a constantly practice of write so you can refine what you think.
tip
Write one true sentence - Hemingway
Writing is discipline of continual practice. Good writing is the practice of rewriting
If you don't write it down, it can't of mattered - Riche McCaw
Topics
📄️ Communication
Repetition of a point is good but there should be a single origin of truth when taking a decision path.
📄️ Copywriting
Constantly ask:
📄️ Hero's Journey
Recognise people's talents remind them of their purpose.
📄️ Knowledge Transfer
Good technical writing transfers knowledge to the consumer as succinctly as possible.
🗃️ Language
3 items
📄️ Valuable Stories
When you can retell someone else's story, better than they tell it themselves, you can then dissect to establish where the value is.
📄️ Visualisation
A picture is worth a 1000 words.