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Dream Big, Experiment Quickly, Reason Honestly, Spread Wisdom Broadly.

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom - Viktor Frankl

Engineer the Dream

If you ask the right questions before you sleep the insights will arrive over night. The discipline is to continue asking questions then capturing insights first thing in the morning.

If you can see it you can do it.

Use first principles to constantly increase the flow of value creation from chaos.

Sales and Engineering

Routine is more powerful than talent and determination.

Tell the right stories to the right people at the right time so all stakeholders understand their purpose and belive in the values of the current mission.

Learn to Build
Learn to Sell

If you can do both, you will be unstoppable - Naval


Adopt a beginners mind to ask the most important questions.

  1. Most important question
  2. Decision process
  3. Predicting value
  4. Accountability

It is not what you know, but knowing what to ask


10x producers are team players, winning the game is all about collecting 10x humans! 10x humans are not afraid to confront problems, and are still fun to be around even when times are hard

What Next?

What is most valuable investment of your time and energy?

Making the best possible decisions along the path to optimise the flow of value creation.

Human Nature

Join up with great people to collaborate with and any job is more rewarding and more likely for success.

To create any useful product you need to understand what drives human decision making.


Goals are for losers, think in terms of improving systems that deliver tangible benefits.


The flow of ideas to consequences of actions.


Web3 tech is changing the game across each sector and business process.


Engineers are automating the world.

Orchestration of Container Ships

Can engineers develop systems that have soul?

Tech Stack

Tools that organisation can use to optimise processes for creating value and technology that engineers can use to build new tools that organisations can use to create value.

Direct Value Creation: Tools that can be leveraged to create value.

Indirect Value Creation Tools that be used to build new tools that can be leveraged to create value.


Use projects as experiments to convert acquired knowledge into actionable wisdom.


Linking thinking to apply mental models to understanding to maximise opportunities to generate value.

Use spreadsheets to quantify and qualify:

  1. where gaps exist in required knowledge
  2. a perspective of financial reality
  3. projections for potential future gains vs risks

Business Analysis


Operations Management

Impact of Transformatve Technology


Dev Stack Analysis

Starter-kits Analysis

Developer Tools