What gets measured gets improved
📄️ Customer Spend
It is easier to sell more to an existing customer than create a new sale.
📄️ CAC Payback
Are you spending enough energy on marketing? are you using that energy effectively?
📄️ Magic Number
📄️ ACV vs CAC
Annual Contract Value (ACV) of new customers to their CAC
📄️ New Customers
📄️ Sales vs Expenses
New Sales ARR vs S&M Expenses.
📄️ Online Bookings
📄️ Packaged Deals
📄️ Website Visits
Set targets based on marketing efforts to create content targeting customers and advertising spend.