Skip to main content


Questions are always more important than answers.

Good decisions come from well framed questions. If you are asking the wrong questions, being more productive means you are heading off-course faster.

Beginners Mind

Let go of preconceived notions to interpret reality with fresh eyes or attempt to understand things from an alternative perspective. Or start from the nirvana solution and work your way back.

In doing so, follow the streams of thought to the extremes to see what you find. With fresh eyes you might identify an important connection you previously missed.

Feed the Subconscious

Big ideas come from the unconscious, so you need to routinely stuff your unconscious with a diverse array of ideas and concepts without stressing about understanding everything.


The biggest breakthroughs come from the unconscious

Unhook your rational thought process and let the unconscious intelligence will find a way to fill the gaps and connect the dots.


Step outside your howzme mind by going for a walk, or taking shower, or having a couple of beers

Have a pad ready to loosely catch thoughts without trying to put any sense to them. You can do that at a time scheduled for deep work.

Most Insightful Question

Peak end theory: the unconscious mind will turn over and soak up the last inputs it was given.

At the close of work ask your Most Insightful Question.

  1. Ask the Question then stop: No more work inputs after that time
  2. Relax and sleep: do something to forget about the question
  3. Wake and journal: access subconscious mind
  4. Refine the target question:
  5. Gap analysis: critical thinking to the gap between the first MIQ and the last MIQ

Your ego is the Enemy! Ask stupid questions

Evolve Understanding

The greatest value is found in analysing the evolution of thought from the initial MIQ until the last MIQ iteration that reflect growth in understanding.

Step back to review the big picture, move snapshots around into a timeline that sells the story.

  • Look for patterns
  • Avoid the temptation to search for a quick fix

Standard MIQs

General life questions:

  • Where are we going?
  • Why are we going there?
  • Are we on track?
  • Is this the best way to do things?
  • What are we missing?

Current challenge questions:

  • What is the hardest problem to solve?
  • What is the valuable problem to solve?
  • What is preventing progress?

Waiho kia patai ana, he kaha ui te kaha

35 questions Managers should ask themselves routinely

Critical Thinking
Decision Making