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If you don't understand what you value, how can you expect to create it?

the point of life

Measure what Matters

If money is a proxy for the things we really value, and what we really value is best shared. What would happen if we competed to create and share things we really value instead of money?

Value is a reflection of our decisions. We form our decisions based on the narratives we use to understand our place in the world.

To succeed in creating value, you need to be able to tell valuable stories.

Engineer values into operations to prevent human fallibility from eroding potential to produce optimal results.


Success is the number of close connections

Organisation Values