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The most profitable businesses solve the most valuable problems?

Routinely identify the Most Valuable Problem across:

  • Sector
  • Business Process
  • Engineering Process
  • Product Market Benefit

Tackle problems and attack opportunities to create a critical mass of Process, Platform and People the wider the surface area for optimal flow for sustainable growth.


The global problem is that the rate of change of technology and culture means that many humans are struggling with:

  • Rate of Change
  • Decision fatigue
  • Decision complexity

Books are inefficient at transferring actionable knowledge

Problem Solving

Critical thinking to establish the critical path working at critical velocity (flow) to reach critical mass (systemised success)

  • Identify the Problem
  • Define the Problem
  • Form a Strategy
  • Organise Information
  • Allocate Resources
  • Monitor Progress
  • Evaluate the Results

Intellectual Honesty

Identify the Problem. Define the Problem. The worst problems are those you don't know about.

Schedule time and create rituals for honesty sessions that help get into the right head space to own problems objectively without taking them personally.


Better an open wound than silent cancer

Cultivate a culture of integrity and honesty to address the pain and not shoot the messenger that points out that systems are not working.


Be your own worst enemy, that way you can't be surprised

The difficulty is that bad news is taken as pessimism, but conversely pessimism has widely become falsely misinterpreted as intelligence. So need to create a dedicated ritual in time and space where everyone must speak their truth on the problems they see and why they are occuring.

Leaders need to show the way by being brutally honest with indentifying their own failures in critical reflection.

Complete Picture

Follow each stream to the extremes.

  • walk downstream, are you getting desired outcomes?
  • walk upstream, what inputs are you working with?
  • what action are you taking to create desired results?
  • what could go wrong? and how can this be mitigated?

Follow each stream to the extremes

A 10x engineer understands desired outputs then solves problems upstream to prevent problems at source. Then documents the solution confirming that someone else understands the solution. A lazy engineer patches a problem and moves on.


Negativity and pessimism has widely and falsely misinterpreted as intelligence.

Once you commit to action don't dwell on the negative. What will be will be, move forward with optimism and have fun tackling the problem.


Choose to be optimistic