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Product Management

Address problems, nuture desires, quantify benefits, hook into emotions.

Users want products that work well and add value to their lives over a constant stream of features.

Subjects

JTBD

Understand why people do what the do, not what they say they would do.

Learn to retell valuable stories

Create systems to compete against luck.

Product Market Fit

Use Outcome Driven Development to focus providing value to your ecosystem.

  • Addressing Pain or Performance
  • Time horizon? Urgent or Future
  • What do you need to learn most?
  • Who cares the most?
  • What is the DCF on a feature idea?
  • Do you have the resources?
  • Do you have the hunger?
tip

Be obsessed with providing value to your ecosystem.

Walk a mile in your customers shoes.

Measure

What gets measured gets improved.

  • What does success for the customer look like?
    • What metrics indicate success?
    • What metrics indicate failure?
    • How much value will be created?
  • What does success for us look like for your ecosystem?
    • What metrics indicate success?
    • What metrics indicate failure?
    • How much value will be created?
  • What does success for us look like for your group?
    • What metrics indicate success?
    • What metrics indicate failure?
    • How much value will be created?

Delivery

Breakdown into six week cycles to prioritise actions to take that will pass on value to customers.

Some projects are indirect with focus on platform and process that will create a better overall system to innovate on creating value for users.

  • Disagree then commit on quarterly objectives
  • Identify results that indicate failure and success
  • Break development goals into six week cycles
  • Identify the most valuable problem/hardest challenge and attack that
  • Two cycles to a quarter's strategic mission
  • Six week mark is chance to tweak mission and review tactics

Resources

Analysis

Related ideas:

Reading:

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