Memes
How do you put a value on humour to how society operates?
In 14th century Europe, the term "coining" was associated with inventing words. In the late 16th century, "coining a phrase" implied the invention of a series of words used to complete a sentence.
tip
Memes carry social currency
Aphorisms
Aphorisms are a pithy observation which contains a general truth.
The best memecoins tokenize goodwill by capturing attention to feed the imagination and build bonds of loyalty.
Production
Context
- Persuasion — The parent framework: Ethos, Logos, Pathos, Kairos, Topos
- Behavioural Biases — The cognitive shortcuts memes exploit
- Mantras — Internal memes: trigger phrases that keep you aligned
- Psychology — What drives action
- Headlines — Ogilvy's 80 cents in the dollar
- Marketing — Where memes become campaigns
- Memecoins — When memes become money