Reality
Question whether the proxy still points toward the truth — or has it drifted?
Reality is the instrument panel. Strategy sets the intention — where to position, what to bet on. Reality reads whether you got there. KPIs are not goals. They are instruments: bearing and position against strategic intentions.
Performance is second in the Tight Five — after Principles, before Platform. The sequence matters. Without principles you don't know what to measure. Without a picture of good, every feedback loop is aimless.
Dig Deeper
📄️ Commissioning
Does the output match the spec — or does it just look like it does?
📄️ Content
Is the content pipeline producing work that lands?
📄️ Crypto
Understanding value creation is crucial for assessing the potential and sustainability of projects.
📄️ Economics
KPIs for Economics and Business Cycle
🗃️ Financials
4 items
🗃️ Human Resources
1 item
📄️ Product Design
How do you know your design is getting better?