Advertising
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
Weekly SCAN→SCORE→CREATE→DISTRIBUTE→MEASURE loop for earning citations on AI answer surfaces before intent forms — the highest-leverage organic visibility job in agentic commerce.
A business is a system of seven data flows. Each flow has a gauge, a controller, and a kill signal. When all seven feed back into better decisions, the system compounds. When any one goes dark, the compound breaks.
Workflow for managing customers from first payment through retention, expansion, and advocacy
Workflow for designing, measuring, and optimizing how deals move from qualified lead to closed revenue
Workflow for defining WHO to target using psycho-logic investigation
Workflow for finding and capturing prospects who match ICP — multi-channel strategy with AI-powered research and human judgment
Workflow for scoring and validating leads against ICP — the bridge between generated prospects and human discovery calls
Workflow for estimating TAM/SAM/SOM to validate opportunity before defining ICP
Berley Trail
Every job a crypto wallet must do — scored by what happens when it fails, grounded in a real $10K incident
Every sales activity mapped to capabilities, Human/AI split, and process maturity
Who's involved?
The future of sales work - mapping Human vs AI responsibility for every sales job
Diagrams | Matrices | Thinkers