5 docs tagged with "Positioning"

Develop a Point of Difference by being clear on your unique value proposition. Where will you compete? What will you prioritize? How will value flow?

Pricing is positioning made numeric. Get the position wrong and no formula saves you.

How are you different — and can you prove it in one sentence?

The best product doesn't always win, the product that is best positioned to sell does.

Is this the right game — or are you optimising within the wrong one?