Presenting
Do they remember what you said — or how you made them feel?
Do they remember what you said — or how you made them feel?
What is most important? How do you know?
Tight Five the guiding idea that governs how we show up at every human decision point in the persuasion loop. The how (scripts, workflows, audit steps) lives in Protocols (e.g. sales-pitch-development). Teaching stays consistent when each piece declares its P: principle here, procedure there.