5 docs tagged with "Rhetoric"

If the options are not scored and the rationale is not spoken, the vote that follows is theatre.

Ogilvy's 80 cents in the dollar principle for crafting headlines aligns with the structure and function of digital marketing through memes/memecoins. The key to success is to harness the immediate impact of meme culture by relating entertainment with substance by linking to content or community discussions that provide information that provides value.

the greatest thing by far is to be a master of metaphor

What does the other side need that costs you nothing to give?

Persuasion is the practice that builds credibility - understanding what moves people to act