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It is useless to be a creative, original thinker unless you can also sell what you create - David Ogilvy

  • Empathise with the pain
  • Share the dream
  • Discover the path
  • Make solutions their idea


  • Present, promote and sell products/services using solid arguments to existing and prospective customers
  • Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships

You can have everything in life you want, if you will just help enough other people get what they want - Zig Ziglar


  • Strategic Prospecting
  • Active Listening
  • Empathy
  • Relationship Building
  • Effective Communication
  • Negotiation
  • Behavioural Psychology



Be your own worst enemy, if you are prepared for objections, you won't lose your flow.

Should a product or service require improvement. Provide validated valuable insights to the engineering team for prioritisation of future development.

Product Market Fit

Know how to give accurate Product Market Fit feed back to the Product Management team for Prioritisation.

Customer Knowledge Gap to Marketing and Business Strategy.

Trojan Horse

Create a positive impact at no cost to become part of an person's or organisation's trusted operational strategy.

Once you have trust you can leverage stronger understanding of the customer to create more compelling value propositions by identifying triggers for fear and providea roadmap for path to fullfilling their desires for a better future.

Psychological Biases:

  • Consistency
  • Reciprocation


Make it attractive for your community to sell the product for you.

Work consists of whatever a body is obliged to do. Play consists of whatever a body is not obliged to do. — Mark Twain

Org Structure