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Principles Audit

18 principles. Each is a mirror. Where PrettyMint is weak, the mirror shows it.

55/90

Total Score

3

Critical

14

High

18

Principles

3
Zero to OneHIGHConviction

How do you create something from nothing?

Fan-owned loyalty is novel framing of existing web3 primitives

4
Critical PathHIGHClarity

What is the shortest route to viable value?

Shortest route: Loyalty Audit → pilot → retention data → conviction

4

Are the people in the system motivated to do the right thing?

Creator wants retention. Fan wants status. Pass serves both.

3
Unit EconomicsHIGHConfidence

Does the fundamental math work?

87% margin on audit. 60% on retainer. If delivery hours run 3x, margin kills.

2
Cash Flow Is KingCRITICALSurvival

How much control do you have over money in vs money out?

$0 revenue. $600/mo burn. Break-even at M5 base case.

3
LeverageHIGHCapital

How do you amplify output without proportional effort?

AI-generated pass designs = labor leverage. Fan referrals = network leverage.

4
Value CaptureHIGHMargin

Are you capturing the value you create?

Platform takes 0%. Creator pays for infrastructure. Fan gets ownership.

1
Product-Market FitCRITICALTraction

Does demand pull product out of your hands?

NONE. Zero pilot creators. Zero fans minting. All projected.

What This Reveals

PrettyMint scores 55/90. Strongest positions: Incentive Alignment and Value Capture — the structural logic is sound. Timing and Optionality score high because the post-hype utility window is real and the service-to-platform path is open. The three critical gaps demand immediate attention: PMF is zero (no pilot, no data), Moat is thin (commoditizing tools), and Cash Flow is burning toward a hard deadline. Everything else is theory until one pilot creator produces retention evidence.

CRITICAL: 3HIGH: 14MEDIUM: 1

Strongest

  • Incentive Alignment — creator and fan goals converge
  • Value Capture — platform-free model keeps margin with the creator
  • Timing — utility moment follows hype crash
  • Optionality — each stage funds the next

Critical Gaps

  • PMF — no pilot, no demand signal, all projected
  • Moat — no-code tools commoditizing the core offering
  • Cash Flow — $600/mo burn with $0 revenue, M5 break-even

Context

Questions

Which CRITICAL principle would kill PrettyMint fastest if it stays unresolved past M3?

  • If no-code minting tools reach parity, what does PrettyMint sell that a creator can't build alone in a weekend?
  • What is the smallest experiment that proves or kills the PMF assumption in 30 days?
  • If Timing is the highest conviction score, what does that mean for the burn rate — move faster or wait for better tools?