Skip to main content

Ventures

Great ventures have SOUL.

Compare business ideas by who benefits, what changes, and what the current evidence can honestly support. Choose one to inspect its assumptions and next test, or use the Soul Test to examine its purpose first.

Narrow the ideas

Choose a stage or business model.

8 ventures

  • ValidatingExternal signalService

    Berley Trails

    Productized positioning service that attracts qualified prospects to service businesses

    Who benefits
    Service-business founders who need a steadier path to qualified prospects
    Problem
    Client acquisition consumes time that should go into valuable delivery.
    Current evidence
    Highest current conviction; revenue still unproven
    Observation date not established

    Human authority: The venture owner decides whether demand evidence warrants continued effort.

    Inspect Berley Trails
  • ValidatingDelivery observedPlatform

    Stackmates

    Shared coordination infrastructure so AI-native ventures skip the 12-month stack tax

    Who benefits
    Teams building AI-native products
    Problem
    Teams repeatedly rebuild coordination infrastructure before delivering domain value.
    Current evidence
    Built internally; external demand unproven
    Observation date not established

    Human authority: External teams decide whether the shared infrastructure solves a real need.

    Inspect Stackmates
  • ConceptHypothesisService

    PrettyMint

    Fan-owned loyalty infrastructure that helps creators build direct relationships that outlive any platform

    Who benefits
    Creators who want direct, durable relationships with their audience
    Problem
    Platform dependence weakens creator control over reach, data, and revenue.
    Current evidence
    No pilot creator yet
    Observation date not established

    Human authority: Creators and fans retain consent over any loyalty or ownership model.

    Inspect PrettyMint
  • ConceptHypothesisCommunity

    Touch For Fun

    Embodied social rituals that measurably increase trust and belonging in an AI-first world

    Who benefits
    Groups seeking safer, stronger trust and belonging
    Problem
    Being in the same room does not guarantee felt connection or useful coordination.
    Current evidence
    Repeat attendance unproven
    Observation date not established

    Human authority: Participants retain consent and may stop any embodied practice.

    Inspect Touch For Fun
  • ValidatingDelivery observedMethod

    Dreamineering

    Engineer a preferred future from customer-owned intent through a frozen Gauge, feasible action, and outside-in evidence.

    Who benefits
    People and teams trying to create a preferred future
    Problem
    Intent is often lost between aspiration, action, and outside evidence.
    Current evidence
    Traversal, app-mediated workflow value, and downstream revenue unproven
    Observation date not established

    Human authority: The beneficiary owns intent, constraints, and the decision to continue.

    Inspect Dreamineering
  • ValidatingDelivery observedService

    Better Practice

    A text-first AI coach for better decisions and habits, backed by a planned studio layer where longer lives become better lives together.

    Who benefits
    People who want better decisions, habits, movement, and belonging
    Problem
    Old mental models can limit choices as technology and health knowledge change.
    Current evidence
    Product-behavior proven only: ask-don't-tell judge eval 5-vs-1. Demand, market, and willingness-to-pay proof remain absent.
    Observation date not established

    Human authority: People retain authority over health decisions and professional care.

    Inspect Better Practice
  • ConceptExternal signalCommunity

    Southernhagen

    A Copenhagen–Aotearoa living-lab exchange asking how Auckland can turn startup attention into a durable founder-and-investor journey while returning locally authorised learning to Denmark.

    Who benefits
    Place-based capability owners in Copenhagen and Aotearoa
    Problem
    Useful local patterns rarely travel with reciprocal authority and evidence.
    Current evidence
    Reciprocal case documented; demand, authority, owner commitments, outcomes, and platform remain unproven
    Observation date not established

    Human authority: A bilateral owner pair must authorise each exchange and its learning return.

    Inspect Southernhagen
  • ConceptHypothesisPlatform

    Howzus

    An open marketplace holiday planner that turns the dream into criteria, useful responses, and a confident path from present reality

    Who benefits
    People planning a meaningful holiday
    Problem
    Travel choices start with inventory before the traveller has clarified the experience they value.
    Current evidence
    New thesis; zero direct venture evidence
    Observation date not established

    Human authority: The traveller owns the brief; licensed operators retain delivery responsibility.

    Inspect Howzus

Before you back a venture

Learn to judge what deserves to compound.

A strong ecosystem needs players who can test economic value and values together: truth, identity, trust, worthwhile value, and the spirit of good company.

Learn the lens → examine a venture → write a falsifiable allocation memo → forecast only after the values and outcome gauge are explicit.

Learn value and values investing