The Distribution Checklist
· 5 min read
You built something. Nobody knows. That gap is distribution.
It is also the whole business.
How ideas, products, and value reach people
View all tagsYou built something. Nobody knows. That gap is distribution.
It is also the whole business.
Information is now free. Answers cost nothing. What remains is the question — and the question is endless, because every answer manufactures the next gap to ask about.
The wave is coming faster than the previous waves did. Seventy percent of jobs displaced inside a decade. Building moats won't help. The wave doesn't care about your moat. What carries you through is the vessel.