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Sales & Marketing

How does Maisey turn manufacturing credibility into faster qualified demand?

§1

Audience Map

Buyer - proof needed - asset

  • Engineer - geometry, material, and manufacturability confidence - 5-axis and material proof page.
  • Quality lead - inspection and traceability confidence - QA / CMM proof page.
  • Procurement - speed and commercial clarity - structured RFQ path.
  • Operations buyer - supplier reliability - made-and-finished component workflow.
→ Pattern →
§2

Proof Trail

Asset - cadence - owner

  • RFQ checklist - publish once, refine monthly - GM / estimator.
  • 5-axis complexity proof - publish once, refresh quarterly - machineshop.
  • QA documentation proof - publish once, refresh quarterly - QA.
  • Group capability page - publish once, refresh quarterly - leadership.
  • No-IP case pattern posts - monthly - GM / operations.
→ Pattern →
§3

Channel Mix

Channel - job

  • Website proof pages - help search and AI agents understand fit.
  • LinkedIn posts - show process proof and manufacturing depth.
  • RFQ follow-up emails - rescue incomplete enquiries with useful questions.
  • Direct customer conversations - turn quote-prep briefs into faster decisions.
→ Pattern →
§4

First 30 Days

Week - asset - buyer job

  • Week 1 - RFQ completeness checklist - submit better jobs.
  • Week 2 - complex machining proof - qualify geometry-led enquiries.
  • Week 3 - QA / inspection proof - reassure quality buyers.
  • Week 4 - group finishing path - show made-and-finished delivery.
→ Pattern →
§5

Conversion Path

Stages

  • Capability page -> structured RFQ.
  • Structured RFQ -> quote-prep brief.
  • Quote-prep brief -> estimator review.
  • Estimator review -> useful clarification or quote.
  • Quote outcome -> rule update for the next RFQ.
→ Pattern →