Playbook
Choose the job that is blocking value.
01 / Strategy
Make a Strategic Decision
Choose where and why to commit.
02 / Marketing
Create a Marketing Strategy
Turn direction into one testable choice set.
03 / Demand
Qualify a Lead
Decide if a signal deserves the next conversation.
04 / Commitment
Secure Buyer Commitment
Get a yes, a no, or a dated next step.
05 / Supply
Secure a Supply Input
Confirm the input at the promised time and cost.
06 / Delivery
Deliver Promised Work
Complete one promise to its acceptance condition.
07 / Finance
Reconcile Financial Position
Know cash, cost, margin, or liability before a decision.
08 / Authority
Authorise Bounded Work
Give one job a named owner, stop, and recovery.
09 / Learning
Compare Outcome and Correct Method
Change, continue, or stop from evidence.