Skip to main content

Create a Marketing Strategy

On this page

Create a Marketing Strategy

Outcome​

Produce one reviewable choice set: beneficiary dream, audience, costly problem, promise, alternatives, proof, channel, primary action, prediction, and learning signal. A pack is output; demand and beneficiary value remain unproved.

Use When​

Use this after venture direction, beneficiary, protected constraints, and an accountable owner are accepted. Do not use it to decide whether a venture should exist or to authorise publication, spend, outreach, or implementation.

Inputs​

  • Accepted venture direction and named beneficiary
  • Current evidence, assumptions, contradictions, and unknowns
  • Value hypothesis, alternatives, proof boundary, capacity, and review date

Recipe​

  1. Describe the dream and beneficiary change.
  2. Diagnose the present marketing gap and current evidence.
  3. Choose one audience, problem, promise, channel, and primary action.
  4. Pressure-test alternatives, proof, constraints, and kill signals.
  5. Prepare the decision pack and leave the human decision blank.
  6. After acceptance, translate the choices into one landing-page specification.
  7. Observe response and return the later decision changed by evidence.

Human and AI Control​

AI may map evidence, expose contradictions, draft choices, and prepare the pack. Wik or the delegated venture owner accepts strategy, proof boundary, spend, publication, risk, and stop. Unknown evidence stays unknown.

Output and Handoff​

The Marketing Strategy Decision Pack records the dream, evidence, audience, problem, alternatives, promise, proof, channel, primary action, operating constraints, prediction, kill signal, human decision, landing-page brief, response gauge, review date, and learning owner.

Evidence and Stop​

Retain the accepted choices, corrections, landing-page specification, observed response, and the later decision changed by that response. Stop for invented evidence, private-proof leakage, unclear authority, contradictory choices, or any request to publish or spend without separate authority.

Next​

After the owner accepts the pack, commission the landing-page specification. After a separately authorised implementation and response window, use Compare Outcome and Correct Method.