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Design a Minimum Valuable Offer
Outcome
A prospective buyer can judge one bounded promise without assuming a product already exists.
Why It Matters
A minimum feature set can still deliver no value. Start with the smallest outcome worth exchanging for.
Use When
Use after demand validation and before product specification.
Inputs
Bring demand evidence, buyer situation, desired progress, exclusions, delivery capacity, risk, cost, and proof standard.
Recipe
- State the buyer, situation, promised change, and time bound.
- Define what is included, excluded, and still manual.
- Set the buyer contribution and fair price hypothesis.
- Name evidence, remedy, review, and stop terms.
- Test comprehension without defending the offer.
Human and AI Control
AI may compare wording and delivery options. Humans own the promise, price, disclosure, consent, and accepted liability.
Output and Handoff
Return a one-page offer and delivery evidence contract ready for a concierge proof.
Evidence, Transfer, and Stop
Keep outcome and demand maturity untested until real commitment and delivery evidence exist. Stop if delivery requires concealed risk or an untruthful claim.