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Memes

How do you put a value on humour to how society operates?

In 14th century Europe, the term "coining" was associated with inventing words. In the late 16th century, "coining a phrase" implied the invention of a series of words used to complete a sentence.

tip

Memes carry social currency

Aphorisms​

Aphorisms are a pithy observation which contains a general truth.

The best memecoins tokenize goodwill by capturing attention to feed the imagination and build bonds of loyalty.

Production​

Context​

  • Persuasion — The parent framework: Ethos, Logos, Pathos, Kairos, Topos
  • Behavioural Biases — The cognitive shortcuts memes exploit
  • Mantras — Internal memes: trigger phrases that keep you aligned
  • Psychology — What drives action
  • Headlines — Ogilvy's 80 cents in the dollar
  • Governing Metaphor — Metaphor transfers structure; memes transfer feeling
  • Marketing — Where memes become campaigns
  • Memecoins — When memes become money

Questions​

When does a meme stop being funny and start being a belief system — and who notices the transition?

  • What makes a meme sticky enough to become social currency vs one that dies in a day?
  • If aphorisms contain general truth and memes contain emotional truth, which one changes behavior?
  • What is the meme that best captures what you do — and can you draw it?