Choose a path worth committing to

Decision: Where will we play, how might we create distinctive value, and what will we deliberately not pursue? Strategy matters because efficient execution compounds waste when the direction is wrong.

Smallest useful move: state one beneficiary, one valuable change, one causal belief about how the business can create it, and one opportunity cost. Expose the weakest important assumption rather than polishing a complete plan.

Continue to Decisions to turn the direction into a choice with an owner and boundary. Evidence returns through Evidence to change the strategy, not merely to justify it. This page is an orientation scaffold, not a complete strategy method or a claim that the proposed path will win.

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