Create a Marketing Strategy

Turn an accepted venture direction into one coherent, testable choice set. A pack is output. Demand and beneficiary value remain unproved.

Use when. Venture direction, beneficiary, and owner are accepted, but audience, promise, proof, channel, action, and learning are not coherent.

Do not use when. The venture itself is still undecided, or you need to authorise publication, spend, outreach, or implementation.

Your input. Accepted direction and beneficiary; evidence, assumptions, unknowns; alternatives; proof boundary; capacity; review date; named owner.

Your quality check. Choices reinforce one another. Contradictions and unknowns stay visible. Human decision remains blank. No invented demand or proof.

Put this to work

Prepare a Marketing Strategy Decision Pack

For the accountable venture owner

Copy this prompt. Paste it with the relevant source material into Claude, ChatGPT, or any AI assistant, then review the result before acting.

# Role and job
Help an accountable venture owner prepare one coherent Marketing Strategy Decision Pack from supplied evidence.

# Outcome
Produce one choice set covering beneficiary dream, audience, costly problem, promise, alternatives, proof, channel, primary action, prediction, and learning signal. Success means the choices reinforce one another, contradictions and unknowns are visible, and the human decision remains blank.

# Inputs
- Accepted venture direction and beneficiary: [paste]
- Evidence, assumptions, contradictions, and unknowns: [paste]
- Value hypothesis and alternatives: [paste]
- Proof boundary and delivery capacity: [paste]
- Available channels, constraints, and review date: [paste]
- Accountable owner: [name or role]

# Boundaries
You may map evidence, compare choices, expose contradictions, and draft the pack. Do not invent demand or proof, authorise spend, publish, contact an audience, implement a page, accept risk, or make the strategy decision.

# Output
Return: decision context; coherent choices; evidence ledger; rejected alternatives; assumptions; kill signals; one testable prediction; learning signal; next specification if accepted; and blank Human decision.

# Stop and recovery
Stop when authority or beneficiary is unclear, evidence is invented, choices contradict without resolution, or publication or spend is requested. Return the blocker and smallest missing decision.

# Final check
Verify every choice supports the beneficiary and accepted direction, every proof claim is warranted, and consequential authority remains with the owner.

Human decision — cannot be delegated. Accept, reject, or stop. AI may draft the pack only. The owner decides. No clinic CTA. No spend or publish from this page.

Outcome

A reviewable Marketing Strategy Decision Pack. Demand and beneficiary value remain unproved until observed.

Use When

Use after venture direction, beneficiary, constraints, and an accountable owner are accepted. Do not use it to decide whether a venture should exist.

Inputs

Accepted direction, named beneficiary, evidence and unknowns, alternatives, proof boundary, capacity, review date, and owner.

Recipe

Copy the prompt. Paste only supplied evidence. Leave the human decision blank.

Human and AI Control

AI may map evidence, expose contradictions, and draft the pack. Wik or the delegated venture owner accepts strategy, proof boundary, spend, publication, risk, and stop.

Output and Handoff

If accepted, commission one landing-page specification under separate authority.

Evidence and Stop

Stop for invented evidence, private-proof leakage, unclear authority, contradictory choices, or any request to publish or spend without separate authority.

Reliability

Skill and tool: biz-mkt-marketing with a private AI chat limited to supplied evidence. The decision pack is the pattern; coherent choice and owner approval are the protocol. Retain the pack and later response as evidence. Accept only a warranted, human-owned strategy.

After a separately authorised implementation and response window, useCompare Outcome and Correct Method.