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01 / Values

Value is the compass — set inside, proven outside.

A compass is set before the voyage and trusted mid-storm. Values weight what deserves to matter and must not be traded away. Beliefs chart the route toward a better state. Control turns the helm, directing finite energy into creating or transforming value and distributing it to a beneficiary. The return begins when that beneficiary can appreciate what changed and their evidence resets the needle for the next belief and action.

Timeless questions

Answer these to build your value system

  1. 01

    What matters here, and to whom?

  2. 02

    What do you believe is true about how that value can change?

  3. 03

    Which lever can you control without crossing another person’s authority?

  4. 04

    How will value be created or transformed and carried to its beneficiary?

  5. 05

    What would the beneficiary appreciate, and what evidence would change your mind?

Why these questions — the canonical method

From inner weighting to appreciated value

Move outward in order. Return inward with evidence. When a later observation conflicts with the route, update belief and control first. Changing protected values remains a human decision.

  1. 01

    Values

    Weight what matters, for whom, and within which protected limits.

  2. 02

    Belief

    Model present reality, possible change, confidence, and falsifiers.

  3. 03

    Control

    Direct finite energy through an authorised lever, gauge, and stop rule.

  4. 04

    Create or transform

    Bring value into being or make existing potential more useful.

  5. 05

    Distribute

    Carry value to the intended beneficiary without exporting hidden costs.

  6. 06

    Appreciate

    Let the beneficiary recognise, use, and judge what became better.

  7. 07

    Learn

    Return observed consequences to the next belief, control choice, or setpoint review.

Four relationships around value

Extraction

Take value while pushing cost, risk, or dependency onto others.

Value capture

Retain a fair share of value already created so contribution can continue.

Enablement

Increase another actor’s capacity to create, choose, contribute, or adapt.

Coagency

Coordinate so each participant’s agency strengthens the agency of the others.

Free instrument

Inside-Out Value Trace

Copy this before choosing metrics, tools, or tactics. Trace one value from inner weighting to beneficiary appreciation and learning.

Values
What matters, to whom, and what must not be traded away?
Belief
What is true now, how could the valued state change, and what would falsify that model?
Control
Which authorised lever deserves finite attention, and when will you review or stop?
Create or transform
What value will be brought into being or made more useful?
Distribute
How will that value reach its beneficiary without exporting hidden cost or dependency?
Appreciate
What will the beneficiary be able to perceive, use, choose, or do that they could not before?
Learn
What evidence will update the next belief, control decision, or human-owned setpoint?

Proof condition

The beneficiary can recognise and use the changed value, observed consequences support that appreciation, and the wider system is no worse off.

Failure condition

The actor declares value from activity, output, price, or reward without showing that value reached and was appreciated by its beneficiary.

Go deeper in the Playbook

Carry this decision forward

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