Platform Dependencies
Features this venture requires from the platform.
Platform Dependencies
| Feature ID | Feature | Why | Type |
|---|---|---|---|
| AUTH-001 | User registration | Service business and prospect accounts | Service |
| USER-001 | User profiles | Practitioner identity and positioning history | Service |
| AI-002 | Conversational AI | ICP research, berley strategy, content sequencing automation | Service |
| MKTG-001 | Marketing automation | Prospect trail sequencing and nurture flows | Service |
| NOTE-001 | Email notifications | Trail engagement alerts and prospect activity | Service |
Context
- Platform feature matrix — Full capability register
- Marketing automation — The process this venture productizes
- Berley trail architecture — Funnel design underlying the service
- AI orchestration — Agent workflow for ICP research and content
- Business model — Productized service model
- First principles — Ground truth for any client engagement
- Critical path — What must be proven before the trail converts
- Business artifacts — Deliverables that prove the berley worked
- Standards — Shared naming and patterns that make the trail repeatable
- Scoreboard reality — Metrics that tell you whether the trail is catching fish
- Agency — The capability being trained through every trail run
- Software protocols — The protocol layer that connects berley to the buyer journey
- Platform — The no-code layer berley trails run on
- Behavioural biases — Why buyers respond to berley and not cold outreach
- Science principles — The empirical foundation for what actually converts
- Matrix thinking — How to map prospect segments against message types
- Journey priorities — What matters most when building the trail
- Systems thinking — The reasoning framework behind trail design
- Smart contracts — The protocol layer connecting berley to buyer journey
- Purpose — Why this venture exists and what it must deliver
- Agency capabilities — The capability stack berley trails build in the practitioner who runs them
Questions
What is the minimum viable berley trail — the fewest platform features that let a service business attract one qualified prospect?
- Which dependency, if delayed, blocks the first paid engagement — and is that the AI research or the marketing sequencing?
- If MKTG-001 were removed, what would the manual process look like, and at what client count does that break?
- At what point does the AI-002 personalization become a defensible moat vs a feature any competitor can replicate?