Vision / Chart a Course
Chart a Course
Most people know something has shifted. Fewer name it. Almost no one designs their response.
The maps and tools already exist. The lifeboat can be built before the push comes. This is the instrument for that.
The game worth playing is not the one you inherited.
Sport teaches this early. The feedback is immediate, honest, and just. You win by reading the game — not by complying with rules written for someone else's benefit.
Picture the ideal. Measure the gap. The distance between those two is where the journey lives.
Read the game, design your play, build a crew who sharpens you, return with better maps for the next player.
The voyage sequence
Scan the Horizon
Read both sides. Opportunity and threat share the same sky.
02Name Predictions
Stake your claims before the outcome. Conviction is earned, not felt.
Chart a Course
Waypoints. Kill signals. Provisions. Daily decisions against a clear heading.
Place Your Bets
Commit before certainty. Surface area for luck is built, not waited for.
Current Position
Passage Plan
9 waypoints linking priorities, ventures, and features. Each waypoint has a kill signal — the condition that means stop and rethink.
Admin Portal L3
Hex fix deployed. All screens dogfooded. Orgs active.
Unlocks agency demo — working admin to show prospects
Kill: B6-B12 gaps block multi-org by Apr 11
Data Footprint Live
Table health, row counts, schema coverage visible on production.
Proves platform substance — differentiator in agency pitch
Kill: Blocked by hex arch coupling — LlamaCloud import
Agency Offer Live
Service defined. Solar365 outreach sent. Pipeline exists.
First prospect contacted — pipeline > 0
Kill: No prospect response by Apr 15 → pivot offer
First Dollar
Kill signal fired Apr 30. No signed client. Re-evaluating agency model — Solar365 still active pipeline at 4.58.
$2,500-5,000/mo retainer
+$2,500/moKill: No signed client by Apr 30 → re-evaluate agency model
Berley in the Water
Week 1 berley shipped Apr 30. Content funnel restarted.
Attention funnel restarts after 5+ weeks dark
Kill: No draft by Apr 3 → defer to next week
Prompt Deck L2
5-card builder with saved data. Edit flow. Seed content for all ventures.
Core product visible — Stackmates becomes demonstrable
Kill: Agency revenue not covering costs → pause product
Time+Mind L2
Calendar dogfooded 2 weeks. 3 filed issues resolved.
Internal tool → agency upsell for client time management
+$500/moKill: Not dogfooded by May 9 → deprioritize
Second Client
Second agency client signed. Revenue sustainable.
$5,000-10,000/mo covers all costs + surplus
+$2,500/moKill: No inbound interest by May 23 → content strategy failing
Stackmates Beta
VSaaS product live. 3 ventures using it. Feature matrix 25%+.
Product revenue layer — funded by agency surplus
+$1,000/moKill: Agency not profitable by Jun 1 → defer to Q4
Provisions
Can we make it to the next port? Six-month cash flow projection tied to waypoint delivery.
| Month | Revenue | Costs | Net | Cumulative |
|---|---|---|---|---|
| Apr 2026 | $0 | $85 | $-85 | $-85 |
| May 2026 | $0 | $85 | $-85 | $-170 |
| Jun 2026 | $5,000 | $100 | +$4,900 | $4,730 |
| Jul 2026 | $6,000 | $100 | +$5,900 | $10,630 |
| Aug 2026 | $7,000 | $120 | +$6,880 | $17,510 |
| Sept 2026 | $8,000 | $120 | +$7,880 | $25,390 |
The stories that shape the journey
Questions
What waypoint, if it slipped, would make the rest of the plan unreadable?
- Which kill signal is most likely to fire — and have you designed what comes after it?
- If you could only reach three waypoints by June, which three matter most — and does the answer change if you weight cash flow over features?
- What waypoint is missing — the one not yet plotted that would change everything?