Advertising
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
$1 trillion spent globally. 60% never reaches the publisher. The industry charges for trust but cannot prove it earned. The VVFL applied to attention: better data → better targeting → higher conversion → more revenue → better data.
What advertising tech exists, what's missing, and where does the gap create opportunity?
Crypto-specific arbitrage — exploiting price differences across DEXs, chains, and liquidity pools using blockchain-native tools.
Diagram | Matrices | Thinkers
Impermanent Loss happens when the price of your tokens drop compared to when you deposited them. The larger the change is, the bigger the loss.
Information (Signal) is only as good as your capability to act on insights with maximum effectiveness.
What if we played positive-sum games and measured Maximal Enablement Value instead of Extraction from an interconnected ecosystem?