Advertising
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
$1 trillion spent globally. 60% never reaches the publisher. The industry charges for trust but cannot prove it earned. The VVFL applied to attention: better data → better targeting → higher conversion → more revenue → better data.
What advertising tech exists, what's missing, and where does the gap create opportunity?
Crypto-specific arbitrage — exploiting price differences across DEXs, chains, and liquidity pools using blockchain-native tools.
Diagram | Matrices | Thinkers
Impermanent Loss happens when the price of your tokens drop compared to when you deposited them. The larger the change is, the bigger the loss.
Every arbitrage opportunity is a visibility problem. The gap between what is and what appears to be is where value lives — and it only exists until enough people can see it.
What if we played positive-sum games and measured Maximal Enablement Value instead of Extraction from an interconnected ecosystem?