Skip to main content

8 docs tagged with "Biases"

View all tags

Fear Sells

Fear gets a person moving. Dreams give them direction. Together, they build purpose.

Ikea Effect

Why do we place disproportionately high value on things we helped to create?

Loss Aversion

The pain of losing feels twice much worse than the pleasure of gaining.

Reciprocity

Reciprocity bias describes the impulse to reciprocate actions others have done towards us. The desire to return favours, pay back debts and treat others well could have been a decisive evolutionary advantage for humans as it engenders cooperation. However, reciprocity bias can also work in reverse — in response to unfriendly actions, people will deliver back other unfriendly actions!

Zeigarnik Effect

Unfinished tasks stay in memory longer than completed ones. An open question creates cognitive tension that demands resolution. This is why prompts work.