Advertising
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting
Who and what can you trust?
Diagrams | Matrices | Thinkers
The integration layer connecting Ideas → Strategy → Operations → Growth.
People with a growth mindset take extra effort to pass on knowledge because they believe in a bigger purpose and understand the benefit to the big picture.
Workflow for defining WHO to target using psycho-logic investigation
A landing page exists to drive a single specific action from the visitor.
Diagrams | Matrices | Thinkers
Workflow for estimating TAM/SAM/SOM to validate opportunity before defining ICP
Does the value of your product increase as more people use it?
An indicator is a signal that attention is required, you still need to think before acting.
What creates compounding momentum?
Are you capturing the value you create?