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17 docs tagged with "Identity"

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Apple

Apple's core message on values and branding, as articulated by Steve Jobs, centers on clarity, authenticity, and emotional resonance-not technical features or product specifications. The essence of Apple's approach can be distilled as follows:

Brand Archetypes

Archetypes are universal patterns of behavior that resonate across cultures and time. In branding, they create stronger emotional connections by aligning brand personality with deep human patterns.

Character

Character is what remains when convenience disappears. It's the last thing AI cannot fake.

Code Is Law

Smart contracts execute without permission. No appeals court. No customer service. No "let me speak to your manager." The code runs as written, and the outcome is final.

Marketing Principles

Evergreen fundamental truths of marketing. Trust me, we are like you, you are like us.

Mobile Phone Wallets

Apple and Google make 30% on transactions in their app stores. The innovator's dilemma while margins are so strong and the marketplace owned.

Rod Drury

Founder of Xero. Now focused on rebuilding New Zealand's infrastructure and tech ecosystem using the same playbook that scaled a Wellington startup into a multi-billion-dollar global SaaS company.

Solana Mobile

Solana would have a significant advantage in winning mindshare if it nails creating a mobile device. With the pedigree of team they have, why would you bet against them?