Apple
Apple's core message on values and branding, as articulated by Steve Jobs, centers on clarity, authenticity, and emotional resonance-not technical features or product specifications. The essence of Apple's approach can be distilled as follows:
Apple's core message on values and branding, as articulated by Steve Jobs, centers on clarity, authenticity, and emotional resonance-not technical features or product specifications. The essence of Apple's approach can be distilled as follows:
Archetypes are universal patterns of behavior that resonate across cultures and time. In branding, they create stronger emotional connections by aligning brand personality with deep human patterns.
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Character is what remains when convenience disappears. It's the last thing AI cannot fake.
Smart contracts execute without permission. No appeals court. No customer service. No "let me speak to your manager." The code runs as written, and the outcome is final.
Crypto wallets tech.
The five questions every conscious human runs through the loop of awareness
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Secure verifiable identity is critical to the successful adoption of AI.
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Evergreen fundamental truths of marketing. Trust me, we are like you, you are like us.
Apple and Google make 30% on transactions in their app stores. The innovator's dilemma while margins are so strong and the marketplace owned.
Founder of Xero. Now focused on rebuilding New Zealand's infrastructure and tech ecosystem using the same playbook that scaled a Wellington startup into a multi-billion-dollar global SaaS company.
Protect sensitive data by replacing it with meaningless tokens.
Identity is scared, essential to building enduring cultures founded in truth and trust.
Solana would have a significant advantage in winning mindshare if it nails creating a mobile device. With the pedigree of team they have, why would you bet against them?
Prove you know something without revealing what you know.