Apple
Apple's core message on values and branding, as articulated by Steve Jobs, centers on clarity, authenticity, and emotional resonance-not technical features or product specifications. The essence of Apple's approach can be distilled as follows:
Apple's core message on values and branding, as articulated by Steve Jobs, centers on clarity, authenticity, and emotional resonance-not technical features or product specifications. The essence of Apple's approach can be distilled as follows:
Secure verifiable identity is critical to the successful adoption of AI.
Identity is scared, essential to building enduring cultures founded in truth and trust.
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