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76 docs tagged with "Marketing"

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Advertising Protocols

How advertising flows from intent to action. The programmatic workflow and how DePIN data integration changes it.

Affinity Diagram

Use affinity maps to bundle ideas and facts into a better mental

AI Podcast Production

Workflow for creating AI-generated podcasts from written content using NotebookLM and similar tools

All Blacks

People are lead by narratives](/docs/journey/agency/capabilities/capability-storytelling), the strongest brands [compete on emotion.

Behavioural Bias

Your biases are running. The question is whether you're aware of them. Knowing your biases is self-mastery — the foundation of agency. Using them is persuasion. Both directions start here.

Berleytrails

What if marketing isn't persuasion — it's fishing?

Business Growth

The best way to grow is by helping someone unlock the key to making progress along their journey.

Copywriting

Complete workflow for creating marketing articles — from brief to publish with quality gates

Demand Driven Pricing

Pricing is positioning made numeric. Get the position wrong and no formula saves you.

Fear Sells

Fear gets a person moving. Dreams give them direction. Together, they build purpose.

Hybrid Landing Pages

How do you build a website that sells AND teaches — using components you already own?

Instagram

Create an authentic presence by engaging meaningfully with your audience through providing valuable content.

Landing Pages Builder

What are the best tools for cost to build landing pages? Is this relevant to AI Beings

Lead Magnet Strategy

Progressive template for creating lead magnets that validate demand and build distribution for venture experiments.

LinkedIn

What is the best strategy for engaging potential employers and investors on LinkedIn?

Market Sizing

Workflow for estimating TAM/SAM/SOM to validate opportunity before defining ICP

Marketing

How do you catch fish? You don't chase them. You create conditions where fish want to be.

Marketing Platform

Build the best possible marketing toolkit that uses AI and Crypto incentives.

Marketing Prompts

A library of prompts for AI-assisted marketing work. These prompts implement the Marketing Work Charts — the Human-in-the-Loop (HiTL) provides strategy and judgment, AI handles generation and optimization.

Marketing Protocols

Master index of all marketing protocols - standardized processes for marketing operations

Microsoft

What is microsoft's AI+Web3 strategy?

Onchain Customer Data

Workflow for leveraging blockchain-based customer data and building true fan communities

PFP NFTs

A non-fungible token is a unique and non-interchangeable unit of data stored on a digital ledger.

Phygital Marketing

Games will become the primary marketing and advertising platforms of the future.

Pricing

Price is what you pay and value is what you get.

SEO Management

Workflow for ongoing search engine optimization - keyword research to ranking improvement

SEO Software

Search engine optimization and content performance.

Site Playbook

Five stages from pain statement to instrumented conversion page

Social Networks

How will AI and online social networks impact real social networks?

TikTok

Tools and protocols to leverage TikTok for growth hacking.

VSaaS Protocols

The implementation playbook for building vertical software - GTM, sales motion, and development process

X/Twitter

How do you extract the most value from X/Twitter?

YouTube

Automate YouTube Uploads Using Node.js