78 docs tagged with "Marketing"

What to measure. Vanity metrics vs business outcomes. For detailed benchmarks, see the KPI Deep Dive.

What's the decision path to a world-beating advertising platform?

Who operates at each layer of the advertising value chain.

The immutable truths. Channels change. Technology evolves. These don't.

How advertising flows from intent to action. The programmatic workflow and how DePIN data integration changes it.

Partner and affiliate program management.

Use affinity maps to bundle ideas and facts into a better mental model.

Workflow for creating AI-generated podcasts from written content using NotebookLM and similar tools

Diagrams | Matrices | Thinkers

People are lead by narratives](/docs/agency/capabilities/capability-storytelling), the strongest brands [compete on emotion.

Providing games to customers to create stickiness

Complete workflow for creating marketing articles — from brief to publish with quality gates

Tables | Mind Map | Trends

Thinking Fast and Slow How well do you know your cognitive biases?

Jungian archetypes for brand personality alignment

Diagrams | Matrices | Thinkers

The best way to grow is by helping someone unlock the key to making progress along their journey.

What are the best of Community Coordination tools?

Content creation, optimization, and distribution.

Workflow for implementing personalized content experiences that improve conversion

Tables | Mind Map | Trends

Price is what you pay and value is what you get.

Physical mail automation and campaign management.

How do you get the most out of Discord?

Subscriber management, campaigns, and email automation.

Use when?

Add Pixel to your website.

Fear gets a person moving. Dreams give them direction. Together, they build purpose.

A hybrid landing page combines informative content with sales content to increase traffic and lead generation.

Workflow for defining WHO to target using psycho-logic investigation

Show me the incentive and I will show you the outcome - Charlie Munger

Create an authentic presence by engaging meaningfully with your audience through providing valuable content.

You understand the job when you can tell the pain-to-progress story better than the person living it.

What are the best tools for cost to build landing pages? Is this relevant to AI Beings

A landing page exists to drive a single specific action from the visitor.

URL shortening, tracking, and link management.

What is the best strategy for engaging potential employers and investors on LinkedIn?

Diagrams | Matrices | Thinkers

Diagrams | Matrices | Thinkers

Tables | Mind Map | Trends

Workflow for estimating TAM/SAM/SOM to validate opportunity before defining ICP

How do you catch fish? You don't chase them. You create conditions where fish want to be.

What are the most valuable artifacts to be produced by marketing operations?

Marketing campaign orchestration and lead management.

Diagrams | Matrices | Thinkers

Marketing Performance

Build the best possible marketing toolkit that leverage AI and Crypto incentives.

When Work Charts replace Org Charts, what's left for humans?

The immutable truths. Channels change. Tools evolve. These don't.

A library of prompts for AI-assisted marketing work. These prompts implement the Marketing Work Charts — the Human-in-the-Loop (HiTL) provides strategy and judgment, AI handles generation and optimization.

Master index of all marketing protocols - standardized processes for marketing operations

Go to market strategies.

Crypto is a Cultural Movement.

What is microsoft's AI+Web3 strategy?

Tables | Mind Map | Trends

SEO with Nextjs.

Workflow for leveraging blockchain-based customer data and building true fan communities

Tables | Mind Map | Trends

A non-fungible token is a unique and non-interchangeable unit of data stored on a digital ledger.

Games will become the primary marketing and advertising platforms of the future.

Diagrams | Matrices | Thinkers

website

Behavioural Psychology and Risk Management

Workflow for ongoing search engine optimization - keyword research to ranking improvement

Search engine optimization and content performance.

Text message marketing and transactional messaging.

Social media scheduling, monitoring, and analytics.

Social media marketing tools and strategy.

Analysis | Diagrams

How will AI and online social networks impact real social networks?

Tools and protocols to leverage TikTok for growth hacking.

How many customers can you reach?

Does anyone actually want this, or are you building for an audience of one?

Trust is rewarded with loyalty.

The implementation playbook for building vertical software - GTM, sales motion, and development process

How do you extract the most value from X/Twitter?

Automate YouTube Uploads Using Node.js