Advertising SaaS Specs
What advertising tech exists, what's missing, and where does the gap create opportunity?
What advertising tech exists, what's missing, and where does the gap create opportunity?
Stop asking where AI can help with this workflow. Ask instead: if we built this from scratch knowing what AI can do, how would we design it?
What artifacts keep a business on course — and in what order do you build them?
If the work doesn't have clear logic and defined success criteria, don't build an AI system around it. You end up designing the business logic and the AI simultaneously — that is the most reliable path to failed transformation.
When rails shift from human-held to protocol-held, whole business operations become rentable. Agents hold the floor. Founders own the plan. Rhetoric funds the rails that make the story true.
What are the most important problems to solve to run a successful business?
What in your business is actually stopping growth — and is that constraint real, or is it a process artifact?
AI without organizational context performs like an entry-level hire with no experience. Context is the infrastructure.
Licensing a proven business system to independent operators with brand, processes, and support
Horizontal features that cross all industries. Each spec covers Key Functions (what it does) and Data Footprint (what data it captures).
What does it take to keep a platform running — and how do you make it better every cycle?
What do you need — and how do you get it right?
Allows developers to trigger smart contract functions in an automated way.