5 docs tagged with "Psychology"

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Face up to what needs to be done.

We are built as gene machines and cultured as meme machines - Richard Dawkins

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Reciprocity bias describes the impulse to reciprocate actions others have done towards us. The desire to return favours, pay back debts and treat others well could have been a decisive evolutionary advantage for humans as it engenders cooperation. However, reciprocity bias can also work in reverse — in response to unfriendly actions, people will deliver back other unfriendly actions!