Behavioural Bias
The biggest weakness is not being able to own up to weakness.
The biggest weakness is not being able to own up to weakness.
Marketing is all about fishing and branding is about pirating.
A node sale is a fundraising method in the cryptocurrency and blockchain space that involves selling access to network nodes rather than tokens.
The Chief Commercial Officer (CCO) is responsible for the commercial success of the company.
This workflow focuses on managing customers throughout their entire lifecycle, from acquisition to retention and upselling. The workflow can include:
JTBD analysis in an essential method for driving marketing strategy and guiding sales conversations.
Develop strategies for increasing sales with a focus on capturing and managing leads and contacts from various sources, such as website forms, trade shows, or social media.
Lead qualification workflows help ensure that only promising leads move further down the sales funnel. The workflow steps can be as follows:
The pain of losing feels twice much worse than the pleasure of gaining.
Games and quests with incentives to drive marketing and sales through community building.
Tables | Mind Map | Trends
Never split the difference.
The psychology of persuasion.
Build a pitch deck with Next.js and Shadcn
Reciprocity bias describes the impulse to reciprocate actions others have done towards us. The desire to return favours, pay back debts and treat others well could have been a decisive evolutionary advantage for humans as it engenders cooperation. However, reciprocity bias can also work in reverse — in response to unfriendly actions, people will deliver back other unfriendly actions!
The best product doesn't always win, the product that is best positioned to sell does.
Key activities of the sales business function.
Sales and Marketing documents.
You Sales Funnel is not your website.
An indicator is a signal that attention is required, you still need to think before acting.
How can products compete with AI?
What is your differentiator of value?
Automate as much as possible to focus on building relationships that are deeply anchored in trust.
Everyone needs to be able to sell. Because to sell is to be human.
Selling is more about how you listen than what you have to say.
SMS Marketing: Boasts high effectiveness with an average 98% open rate, surpassing email marketing's typical 20%. SMS marketing tools enable bulk messaging and impact measurement, essential for reaching customers at scale.
The meta of the matter is what matters most.
Software is converging on the everything app, but that won't be possible without a deep connection with hardware.
Trust is difficult to quantify but crucial to building trusted connections.
Put yourself in the customer's shoes. Where are they in their journey?
The Zeigarnik effect is a psychological phenomenon where unfinished tasks remain more memorable than completed ones. The key is to intentionally structure tasks to leverage this psychological tendency while maintaining productive tension without creating unnecessary stress.