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33 docs tagged with "Sales"

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Advertising

Workflow for planning, executing, and measuring paid advertising — with DePIN thesis for verified targeting

Business Growth

The best way to grow is by helping someone unlock the key to making progress along their journey.

CRM Software

Customer relationship management and sales pipeline tracking.

Customer Lifecycle

Workflow for managing customers from first payment through retention, expansion, and advocacy

Fear Sells

Fear gets a person moving. Dreams give them direction. Together, they build purpose.

Funnel Engineering

Workflow for designing, measuring, and optimizing how deals move from qualified lead to closed revenue

Lead Generation

Workflow for finding and capturing prospects who match ICP — multi-channel strategy with AI-powered research and human judgment

Lead Qualification

Workflow for scoring and validating leads against ICP — the bridge between generated prospects and human discovery calls

Meta Learning

What are the best practices for learning faster with AI prompts?

Negotiation

What does the other side need that costs you nothing to give?

Reciprocity

Reciprocity bias describes the impulse to reciprocate actions others have done towards us. The desire to return favours, pay back debts and treat others well could have been a decisive evolutionary advantage for humans as it engenders cooperation. However, reciprocity bias can also work in reverse — in response to unfriendly actions, people will deliver back other unfriendly actions!

Sales

The best product doesn't always win, the product that is best positioned to sell does.

Sales Activities

Every sales activity mapped to capabilities, Human/AI split, and process maturity

Sales Toolkit

Automate as much as possible to focus on building relationships that are deeply anchored in trust.

Sales Work Chart

The future of sales work - mapping Human vs AI responsibility for every sales job

Selling

What would it take to change your mind?

Trust

How will you know what you can trust when seeing is believing?

Validate Demand

Does anyone actually want this, or are you building for an audience of one?

Voss Overlay

Tight Five the guiding idea that governs how we show up at every human decision point in the persuasion loop. The how (scripts, workflows, audit steps) lives in Protocols (e.g. sales-pitch-development). Teaching stays consistent when each piece declares its P: principle here, procedure there.

Zeigarnik Effect

Unfinished tasks stay in memory longer than completed ones. An open question creates cognitive tension that demands resolution. This is why prompts work.