Behavioural Bias
How well do you know your cognitive biases?
How well do you know your cognitive biases?
A node sale is a fundraising method in the cryptocurrency and blockchain space that involves selling access to network nodes rather than tokens.
The Chief Commercial Officer (CCO) is responsible for the commercial success of the company.
The pain of losing feels twice much worse than the pleasure of gaining.
Loyalty and Rewards: Encourage repeat purchases through loyalty and reward programs. Utilise tools that track purchases and automatically issue rewards. Some tools also offer referral programs, motivating existing customers to bring in new ones.
Never split the difference.
Diagrams | Matrices | Thinkers
Build a pitch deck with Next.js and Shadcn
Distribution is essential to success and should be integrated into product design.
Reciprocity bias describes the impulse to reciprocate actions others have done towards us. The desire to return favours, pay back debts and treat others well could have been a decisive evolutionary advantage for humans as it engenders cooperation. However, reciprocity bias can also work in reverse — in response to unfriendly actions, people will deliver back other unfriendly actions!
Everyone needs to be able to sell. Because to sell is to be human.
Lead generation tools automate and streamline the process of sourcing and nurturing potential buyers, eliminating the manual and time-consuming aspects of attracting new customers to your business. These tools remove the guesswork by handling these processes for you.
Salesforce Web3 NFT news
Learn how to sell, learn how to build with maximize leverage and you will become unstoppable.
SMS Marketing: Boasts high effectiveness with an average 98% open rate, surpassing email marketing's typical 20%. SMS marketing tools enable bulk messaging and impact measurement, essential for reaching customers at scale.
Is storytelling the most valuable skill anyone can possess?
How do you value the importance of trust to society?
JTBD analysis in an essential method for driving marketing strategy and guiding sales conversations.
The Zeigarnik effect is a psychological phenomenon where unfinished tasks remain more memorable than completed ones. The key is to intentionally structure tasks to leverage this psychological tendency while maintaining productive tension without creating unnecessary stress.