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15 docs tagged with "Sales"

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Collect Valuable Stories

When you can retell someone else's story, better than they tell it themselves, you can then dissect to establish where the value is.

Customer Success

Customer Education Fit. How muc time and effort required to sale a product

Have an Enemy

The fear of loss motivates more committed action than the promise of reward.

Loss Aversion

The pain of losing feels twice much worse than the pleasure of gaining.

New ACV vs CAC

Annual Contract Value (ACV) of new customers to their CAC

Persuasion

Walk a mile in another person's shoes. To sell is to persuade. To sell is human.