2 docs tagged with "Reciprocity"

Reciprocity bias describes the impulse to reciprocate actions others have done towards us. The desire to return favours, pay back debts and treat others well could have been a decisive evolutionary advantage for humans as it engenders cooperation. However, reciprocity bias can also work in reverse — in response to unfriendly actions, people will deliver back other unfriendly actions!

The Zeigarnik effect is a psychological phenomenon where unfinished tasks remain more memorable than completed ones. The key is to intentionally structure tasks to leverage this psychological tendency while maintaining productive tension without creating unnecessary stress.